Learn all about the world of beer when the World Beer Festival sails into Cleveland’s North Coast Harbor.
The festival, presented by All About Beer Magazine, takes place July 13 at North Coast Harbor Dock 32, which is the Cleveland Browns North Parking Lot. Similar events have been held since 1996 in North and South Carolina, Florida and Virginia. All About Beer Magazine is published in Durham, N.C.
“We are excited to bring our vision of a beer festival to the thriving craft beer community of Cleveland,” publisher Daniel Bradford said. “For over 30 years I have sought to educate the public about beer appreciation and quality while fostering the development of local beer communities.”
The World Beer Festival focuses heavily on education. The Art of Beer Village, sponsored in Cleveland by Great Lakes Brewing Co. (GLBC), is an area dedicated to beer education through food and beer pairings, ingredient samplings and educational seminars. An emphasis will be placed on GLBC’s urban farming initiative and farm-to-table chef demonstrations. Food and beer samplings will be offered throughout the festival, with chef demonstrations at 2 and 4 p.m.
“GLBC decided to sponsor the Art of Beer tent at the first Cleveland World Beer Festival so that we could showcase and educate consumers about our ‘Farm to Table’ initiatives. Pat and Dan Conway started these initiatives back in 1988, before it was so vogue to do so,” GLBC spokesperson Mary LaVenia said. “The West Side Market has always been one of our vendors, as well as the Pint Sized Farm in Bath since 2008 and the Ohio City Farm since 2010. Not only do we support these initiatives, but we also have an environmentally friendly way of doing business with repurposing our vegetable oil for the Fatty Wagon, using the spent grain for pretzels, bread and animal feed to using low-fill beers to make ice cream, barbecue sauce and soups. In short, we are trying to educate festival goers, pair our farm-to-table foods with our award-winning beers and share with the community our commitment to our triple bottom line of engaging economic, social and environmental practices that achieve a sustainable yet profitable business.”
Festival attendees will have an opportunity to sit in on seminars presented by some of the country’s top beer professionals. A learning station that focuses on the elements of beer making will allow guests to sample local ingredients and cask ale from area breweries.
Some of the participating breweries include Great Lakes Brewing Co., Yuengling, Hoppin’ Frog Brewery, The Brew Kettle, Newcastle Brown Ale, ReHive Ale, Boston Beer Co., Lager Heads Brewing Co., Rogue Ales, Cellar Rats Brewery, Black Box Brewing, Brewery Ommegang, Shock Top, Goose Island, Victory Brewing Co., Brooklyn Brewery, Ithaca Beer Co., Uinta Brewing, Cornerstone Brewing Co. and Portside Brewing. Over the course of the 1 to 5 p.m. session, consumers will have a chance to sample more than 200 beers from 70-plus locally, nationally and internationally recognized breweries.
The charity beneficiary for the World Beer Festival in Cleveland is the Lake Erie Waterkeeper. Its mission is to preserve, protect and improve Lake Erie’s watersheds, waters and fish, and to increase public awareness through collaboration, education and advocacy.
“Enjoy a great craft beer selection while you take in majestic views of the lake and iconic Cleveland landmarks including Steamship Mather, Browns Stadium, Great Lakes Science Center, the Rock Hall and the downtown skyline,” Christine Montague, events director for the World Beer Festival, said.
General admission is $40 and includes a tasting glass with 40 taste tickets good for two-ounce beer samples. VIP admission costs $75 and includes a tasting glass and 40 taste tickets, a private hospitality area with private bathrooms, an upscale food buffet and commemorative glass, as well as early access to the festival beginning at noon. Visit www.worldbeerfestival for ticket information.