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Westfield Great Northern Mall expecting another big Black Friday

By Jeff Gallatin

North Olmsted

Westfield Great Northern Mall officials are preparing for the equivalent of Westlake and North Olmsted and some of the rest of the Westshore to show up for Black Friday again in two days.

Mall Marketing Director Annie Dorsey said business officials expect to be at least as busy as last year, and probably more so.

“When it all was said and done, we had close to 60,000 people show up on Black Friday last year,” Dorsey said. “We expect at least the same type of numbers and probably more since we’ve got some pretty good additions to what we did last year. It is like having all the people living in Westlake and North Olmsted come to the mall in the same day when you’re talking these kind of figures.”

Last year, the mall held its initial midnight madness event with 12 businesses opening the doors for shoppers at midnight. Dorsey said the success of last year’s event has helped shoot those numbers up dramatically.

“We already have 40 specialty type businesses signed up to be open at midnight, along with some of the restaurants, and this year we have Macy’s opening as well,” she said. “So we’ve already tripled the number of specialty shops which will be open. We’ve got places where people can get something to eat and drink. And this year, with Macy’s, we’ve got one of the big department stores opening up then as well. It’s already a pretty good mix. It’s entirely possible that by the time Black Friday gets here, we could have 50 businesses open at midnight.”

Dorsey said the mall isn’t stopping with just having more businesses open.

“There’s going to be music and we’re going to have a DJ performing overnight,” she said. “We’re also going to be some giving away some $10 mall gift cards for as long as they last to people if they come to the customer service area with $100 in receipts from the event.”

Dorsey said the new food court is also drawing additional interest in the mall.

“We’re hearing a lot of nice reactions from people in the mall and businesses.” she said. “I know the businesses seem to be pretty excited about Black Friday as well.”

Mall General Manager Kurt Reddick said he’s glad to see the midnight event expanding.

“We’re pleased to repeat this overnight shopping event with an expanded list of participating stores,” he said. “We tested this idea in 2010 with just a dozen stores, and the shoppers came out for it. Clearly in 2011, the stores are as excited to open as the shoppers are excited to come and take advantage of the great deals.”

Ashley Gay, president of the North Olmsted Chamber of Commerce board, said the mall is giving the holiday shopping season a big boost with its Black Friday event.

“Cleary, they did well in drawing more than 50,000 people to it last year,” she said. “The new events and more businesses involved should only enhance it this year. It should be a plus not only for the mall, but the entire North Olmsted business community to have that many people shopping in the city.”

 

 

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